New AI platform revolutionizes digital sales
Fractal, a global leader in artificial intelligence and advanced analytics solutions, has unveiled its ground-breaking innovation, Flyfish – the world’s first 360-degree generative AI platform for digital sales. Flyfish introduces a new era of consultative experiences through intuitive sales advisors, transforming the landscape of digital sales by providing personalized shopping journeys based on individual buying patterns, purchase history, and preferences. This data-driven platform enhances revenue generation and fosters customer loyalty by guiding users to the right products while delivering a human-like interaction.
Srikanth Velamakanni, Co-Founder, Group Chief Executive, and Vice Chairman of Fractal, expressed the company’s vision for the future of sales, emphasizing the importance of building meaningful customer relationships founded on a profound understanding of unique needs and preferences. “Flyfish’s true power lies in its seamless integration into organizations’ sales processes, its ability to train on specific product data, and its capacity to deliver custom user experiences,” stated Velamakanni. “As our latest innovation, Flyfish holds tremendous potential to make a significant impact across various industries.”
Flyfish streamlines the onboarding process for businesses, allowing them to quickly sync product catalogues, marketing collateral, and other relevant data while seamlessly integrating with their CRM and other systems. Within the platform, companies can easily configure, train, and create an AI Sales Advisor within minutes using Flyfish Domain Models. Rigorous testing ensures optimal performance before launching the AI Sales Advisor across preferred digital channels. Valuable insights and data are collected through customizable analytics dashboards, enabling continuous analysis of customer interactions and sales data.
Shridhar Marri, CEO and Founder of Flyfish, highlighted the platform’s mission to provide an experience akin to that of a personal shopper or product specialist. “Flyfish disrupts the way brands sell on digital channels, and we are seeing significant early momentum across industries such as e-commerce, retail, CPG, and financial services,” Marri explained. By creating a hyper-personalized customer journey that mimics human interaction and offers rich product consultancy, Flyfish redefines the sales experience on digital platforms.
Flyfish encompasses a comprehensive range of powerful capabilities, seamlessly integrating with existing marketing tech stacks and efficiently handling both structured and unstructured data. The platform simplifies checkouts and incorporates human consultants, offering a holistic solution that complements human staff, introduces new roles, and enhances management flows. With its unique combination of features and the ability to deliver consultative sales experiences, Flyfish stands as the unparalleled platform across industry verticals.
Neeraj Tripathi, Chief Product Officer of Flyfish, emphasized the versatility of the platform, enabling brands to create high-touch experiences at scale across various digital channels, including web, mobile, WhatsApp, Instagram, Facebook Messenger, Google Business Messages, Apple Business Chat, and WhatsApp. Tripathi assured customers of Flyfish’s commitment to safeguarding sensitive data and ensuring data privacy and security.
The launch of Flyfish marks a significant milestone in the evolution of digital sales, empowering businesses to forge deeper connections with customers, optimize sales processes, and elevate the overall customer experience in the dynamic digital landscape.
